We love challenges,
and we fix them…
On The Fly…

Why you need us

Today over 70% of restaurant businesses in GCC close within 5 years of operations due to multiple factors mostly related to poor or costly start-up decisions, emotionally driven expectations as well as lack of operational experience and resource management.

The worst of all reasons are misguided recommendations or inflated forecasts by many so called industry specialists. We want to use our expertise and credibility to provide a transparent, realistic, and professional consultancy to new and existing F&B businesses. 

On The Fly, with our realistic and holistic 360 approach to operational management, can help you through those early decision making processes, we can also help you analyse your existing operation and fix it, On The Fly.

People will forget what you said. They will forget what you did. But they will never forget how you made them feel.


Maya Angelou

Our Services

Change Management

‘If it isn’t broken, don’t fix it’ – one of the major misnomers of our times. As an operator, you must constantly review and understand your customers and how they connect with your business and your brand and amend where necessary. If it isn’t working to your expectations, then you need to fix it …. On The Fly!  

We will help you analyse and fix your whole operation:     
• Brand     
• Product Offering     
• Marketing Communications     
• Customer Experience and Guest Relations     
• Purchasing and Menu controls     
• Management Controls and HR

Change Management

‘If it isn’t broken, don’t fix it’ – one of the major misnomers of our times. As an operator, you must constantly review and understand your customers and how they connect with your business and your brand and amend where necessary. If it isn’t working to your expectations, then you need to fix it …. On The Fly!  

We will help you analyse and fix your whole operation:     

  • Brand
  • Product Offering
  • Marketing Communications
  • Customer Experience and Guest Relations 
  • Purchasing and Menu controls
  • Management Controls and HR

Concept Development and Implementation

As experienced F&B professionals, we particularly enjoy developing and then delivering food & beverage concepts using service excellence to enhance customer experiences and drive commercial results.

Here are some of the services we can provide:      

  • Concept Development
  • Kitchen Design
  • Financial Feasibility & Market Study
  • Securing Prime (Suitable) Locations
  • Contractor Selection
  • Operations Manuals 
  • Menu Engineering
  • Marketing and PR Support and Coordination

Operational Management

One of the most common issues businesses face is being immersed in the day to day operation with no time for strategic initiatives. Sometimes ‘tomorrow’ never comes. We find afresh pair of eyes is the answer. On The Fly has significant experience in conducting audits, feasibility studies, structure reviews and concept temperature checks.

Our services include:      

  • Operational Management Review and Oversight
  • Human Resources Management
  • Accounting and Cost Control
  • Centralised Purchasing
  • Weekly, Monthly and Exception Reporting
  • Auditing of Existing External Operational Businesses

Concept Development and Implementation

As experienced F&B professionals, we particularly enjoy developing and then delivering food & beverage concepts using service excellence to enhance customer experiences and drive commercial results.

Here are some of the services we can provide:    
• Concept Development    
• Kitchen Design     
• Financial Feasibility & Market Study     
• Securing Prime (Suitable) Locations     
• Contractor Selection     
• Operations Manuals     
• Menu Engineering     
• Marketing and PR Support and Coordination      

Operational Management

One of the most common issues businesses face is being immersed in the day to day operation with no time for strategic initiatives. Sometimes ‘tomorrow’ never comes. We find afresh pair of eyes is the answer. On The Fly has significant experience in conduction audits, feasibility studies, structure reviews and concept temperature checks.

Our services include:      
• Operational Management Review and Oversight    
• Human Resources Management  
• Accounting and Cost Control    
• Centralised Purchasing     
• Weekly, Monthly and ExceptionReporting     
• Auditing of Existing ExternalOperational Businesses

If you take care of your people, your people will take care of your customers, and your business will take care of itself


J W Marriott

Who we are

On The Fly

As the name suggests, was inspired by the experiences of our team, who are always creating, resolving and fixing key elements of the F&B industry… On The Fly!

Each of our consultants has held ownership, executive, and senior level positions within the vast hospitality business, and also in related industries such as real estate, development, financial services, telecommunications, engineering and design.

Our seasoned professionals have provided services across more than 30 countries, with many spending extended periods developing strong relationships and understanding of a variety of cultures and languages. Given our teams experience, they understand how to manage their assignments with the least possible interruption of an ongoing business, working effectively and efficiently with the assigned client team, and deliver superior high-impact work to fulfill our clients needs and expectations.

Owners, Investors, Operators, and Senior Executives across the Industry have come to rely on On The Fly's Consultants experience, innovative thought, and industry-leading resources for both domestic and international assignments. 

Our Values

Quality 
We provide outstanding service and deliver premium value to our customers. ‍

Respect 
We treat everyone as we expect to be treated, our team are our family, we encourage development and empowerment. 

Commitment 
We develop relationships that make a difference, we have perseverance, and we exhibit a strong will to win by pushing the creative boundaries. We never give up. 

Integrity 
We uphold the highest standards of integrity in all of our actions protecting our customers and our own reputations.